Nomos Tetra Square Watches Hands-On

Nomos Tetra Square Watches Hands-On

To say that I was excited about my first visit to the Hong Kong Watch & Clock Fair – and my first time in Asia, for what it's worth – would be a massive understatement. You see, over the years, we have written dozens of Inside The Manufacture articles, accumulating our experiences in plenty of Swiss and other manufacturers, from the tiny one-man workshop to the state of the art manufacturing facilities of industry giants like Rolex, Audemars Piguet, and many others.

True enough, a survey of the many watch faces on FaceRepo finds many homages to actual watches that are just plain wrong. Sometimes, the design has included various enhancements to build upon the ability for a smartwatch to indicate lots of useful information, such as calendar and weather data. Other times, these homage Android Wear smartwatch dials aren't even of "real" watches but of fakes. Yes, you can find Android Wear watch faces inspired by fake versions of real watches. However, I think the value to the watch industry of participating in the smartwatch watch face game outweights the potential risks. First of all, no one will mistake a smartwatch for a real mechanical watch. Second, the positive name recognition and branding benefits of having limitless consumers "try before they buy" is potentially priceless.

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